Frightfully pricey treats: Why Halloween fun is costing Georgia families more

by Marie Ladino | Oct 28, 2025

Georgia's favorite halloween candy is getting more expensive

Frightfully pricey treats: Why Halloween fun is costing Georgia families more

Key Points

Candy and chewing gum prices have increased by 38% in just the last five years. These costs have even outpaced the 25% increase in grocery prices during the same period.
With rising costs of living, many Georgia families are struggling to cover their basic needs. This leaves them with little extra to buy fun treats like Halloween candy.
Georgia policymakers can help put money back into Georgians’ pockets by fixing regulations that make housing unaffordable, removing barriers to good jobs, and restructuring safety net programs to help people find rewarding work.

As Halloween approaches, Georgia families usually look forward to making great memories involving irresistibly adorable costumes and big candy hauls. Many of us know—maybe even from our own childhood experiences—that trick-or-treaters often cheer with delight when they find their favorite sweets in their candy bags.

Halloween is the season for treats. It’s the biggest day of the year for candy sales, slightly surpassing Valentine’s Day. Data on consumer purchases shows that Georgia’s favorite Halloween candies are Life Savers, Jolly Ranchers, and Trolli gummies, with M&M’s and Reese’s Peanut Butter Cups following close behind.

Most of us indulge in these sweet treats every now and then, especially around Halloween. But for many Georgia families, candy is becoming hard to afford.

Candy and chewing gum prices have increased by an astonishing 38% over the last five years. That’s even more than grocery prices, which have gone up 25% during the same period.

Halloween candy prices have gone up 38% in just the last five years.

Candy and chewing gum prices, January 2021 to July 2025

For chocolate treats in particular, recent bouts of bad weather and crop diseases have damaged cocoa trees around the world. This has led to a cocoa shortage that has driven up prices.

High costs like these are making it difficult for some Georgians to give their children and their young neighbors the happy and memorable Halloween they’re hoping for.

The struggle to afford life in Georgia (beyond Halloween candy)

Many low- and middle-income families in Georgia are struggling to cover the basic costs of living, as prices for just about everything seem to be rising. The increasing costs add extra hardship to the many barriers that already impact people’s well-being and their ability to afford the occasional fun extras like Halloween candy.

Shortage of affordable housing: At least 94 of Georgia’s 159 counties don’t have enough housing for their residents. The shortage is driving up prices and making affordable homes hard to come by. High mortgage rates, rising costs of construction materials, and a big increase in Georgia’s population since 1980 are contributing to the problem. Restrictive local regulations regarding land use and infrastructure, including roads and water lines, are making the housing shortage even more severe.

Barriers to work and upward mobility:About a quarter of prime age (25-54) adults aren’t working in 96 Georgia counties. Many of these Georgians are facing limited economic opportunities in their communities. And some workers feel forced to stay in low-paying jobs to remain eligible for the safety net benefits that protect their family’s well-being. These difficult situations keep people from rising out of poverty and growing their income.

Access to sufficient food: In 2024, about 1.4 million Georgians, or 13% of the state’s population, received support from the Supplemental Nutrition Assistance Program (SNAP) to help them buy food. Of those SNAP participants, 69% were part of families with children, and most had incomes below the poverty line. While Georgia families can use SNAP benefits to buy candy, meeting basic needs is the priority for most.

Policy solutions Georgia can’t afford to ignore

Georgia lawmakers have the ability to make valuable reforms that would help people have more money in their pockets for family expenses.

Fewer housing regulations: To increase the supply of lower-priced houses, local leaders in Georgia need to allow greater flexibility in lot sizes in new subdivisions. They should also grant more permits for varied housing types—like duplexes, triplexes, and townhomes—and for additional homes near commercial centers. These changes would enable builders to construct more affordable homes.

Reduced occupational licensing requirements: Georgia policymakers have many opportunities to lower barriers to meaningful work and upward mobility, including by reducing occupational licensing requirements. These licenses are typically mandatory for certain professions. By implementing licensing reforms, lawmakers could open more doors for workers, streamlining processes and removing some of the exclusions for people who have been incarcerated.

Revamped welfare system: To improve Georgia’s welfare system, state lawmakers should explore a “One Door” strategy for managing safety net and workforce services. In this scenario, both benefits and job training support would be linked together in a single location. This would provide welfare recipients with a clear path back into the workforce and toward financial independence.

These vital policy changes would strengthen and stabilize Georgia families, helping to lift them above the poverty line and making it possible for them to thrive, even in the face of rising costs. Strong families, in turn, would help their communities prosper. And with more opportunities to flourish, life would be sweeter for Georgians—not just at Halloween but all throughout the year.