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American Enterprise Institute

Georgia's favorite halloween candy is getting more expensive

Key Points

  • Candy and chewing gum prices have increased by 38% in just the last five years. These costs have even outpaced the 25% increase in grocery prices during the same period.
  • With rising costs of living, many Georgia families are struggling to cover their basic needs. This leaves them with little extra to buy fun treats like Halloween candy.
  • Georgia policymakers can help put money back into Georgians’ pockets by fixing regulations that make housing unaffordable, removing barriers to good jobs, and restructuring safety net programs to help people find rewarding work.

As Halloween approaches, Georgia families usually look forward to making great memories involving irresistibly adorable costumes and big candy hauls. Many of us know—maybe even from our own childhood experiences—that trick-or-treaters often cheer with delight when they find their favorite sweets in their candy bags.

Halloween is the season for treats. It’s the biggest day of the year for candy sales, slightly surpassing Valentine’s Day. Data on consumer purchases shows that Georgia’s favorite Halloween candies are Life Savers, Jolly Ranchers, and Trolli gummies, with M&M’s and Reese’s Peanut Butter Cups following close behind.

Most of us indulge in these sweet treats every now and then, especially around Halloween. But for many Georgia families, candy is becoming hard to afford. 

Candy and chewing gum prices have increased by an astonishing 38% over the last five years. That’s even more than grocery prices, which have gone up 25% during the same period.

Halloween candy prices have gone up 38% in just the last five years.

Candy and chewing gum prices, January 2021 to July 2025

For chocolate treats in particular, recent bouts of bad weather and crop diseases have damaged cocoa trees around the world. This has led to a cocoa shortage that has driven up prices

High costs like these are making it difficult for some Georgians to give their children and their young neighbors the happy and memorable Halloween they’re hoping for.  

The struggle to afford life in Georgia (beyond Halloween candy)

Many low- and middle-income families in Georgia are struggling to cover the basic costs of living, as prices for just about everything seem to be rising. The increasing costs add extra hardship to the many barriers that already impact people’s well-being and their ability to afford the occasional fun extras like Halloween candy.

  • Shortage of affordable housing: At least 94 of Georgia’s 159 counties don’t have enough housing for their residents. The shortage is driving up prices and making affordable homes hard to come by. High mortgage rates, rising costs of construction materials, and a big increase in Georgia’s population since 1980 are contributing to the problem. Restrictive local regulations regarding land use and infrastructure, including roads and water lines, are making the housing shortage even more severe.

  • Barriers to work and upward mobility:About a quarter of prime age (25-54) adults aren’t working in 96 Georgia counties. Many of these Georgians are facing limited economic opportunities in their communities. And some workers feel forced to stay in low-paying jobs to remain eligible for the safety net benefits that protect their family’s well-being. These difficult situations keep people from rising out of poverty and growing their income.

Policy solutions Georgia can’t afford to ignore

Georgia lawmakers have the ability to make valuable reforms that would help people have more money in their pockets for family expenses.

  • Fewer housing regulations: To increase the supply of lower-priced houses, local leaders in Georgia need to allow greater flexibility in lot sizes in new subdivisions. They should also grant more permits for varied housing types—like duplexes, triplexes, and townhomes—and for additional homes near commercial centers. These changes would enable builders to construct more affordable homes.

  • Reduced occupational licensing requirements: Georgia policymakers have many opportunities to lower barriers to meaningful work and upward mobility, including by reducing occupational licensing requirements. These licenses are typically mandatory for certain professions. By implementing licensing reforms, lawmakers could open more doors for workers, streamlining processes and removing some of the exclusions for people who have been incarcerated.

  • Revamped welfare system: To improve Georgia’s welfare system, state lawmakers should explore a “One Door” strategy for managing safety net and workforce services. In this scenario, both benefits and job training support would be linked together in a single location. This would provide welfare recipients with a clear path back into the workforce and toward financial independence.

These vital policy changes would strengthen and stabilize Georgia families, helping to lift them above the poverty line and making it possible for them to thrive, even in the face of rising costs. Strong families, in turn, would help their communities prosper. And with more opportunities to flourish, life would be sweeter for Georgians—not just at Halloween but all throughout the year.

Additional Resources

Eliminating the Benefit Cliff and Achieving Savings for Taxpayers: A Reform Proposal for the Supplemental Nutrition Assistance Program
(American Enterprise Institute)

End Broad-Based Categorical Eligibility in SNAP and Address Benefit Cliffs
(American Enterprise Institute)

State Occupational Licensing Index 2025
(Archbridge Institute)

Georgia: Supplemental Nutrition Assistance Program
(Center on Budget and Policy Priorities)

A Better Way to Get Welfare Recipients Back into the Labor Force
(City Journal)

Non-Working Adults Concentrated in Georgia’s Distressed Communities
(Georgia Center for Opportunity)

Solving the Food Assistance (SNAP) Benefits Cliff
(Georgia Center for Opportunity)

Short Supply: How Many More Homes Does Georgia Need?
(Georgia Public Policy Foundation)

SNAP Data Tables
(U.S. Department of Agriculture Food and Nutrition Service)

Image Credit: Canva

Reforming the Supplemental Nutrition Assistance Program can help families get short-term help without discouraging long-term goals for work and financial independence.

Key Points

  • SNAP’s benefit cliffs discourage work and career growth by abruptly cutting off assistance when recipients earn even modest income increases, trapping families in financial instability and reducing workforce participation.
  • Proposed reforms aim to eliminate benefit cliffs through gradual benefit reductions, clear exit points, and adjusted benefit levels, encouraging financial independence without penalizing career advancement.
  • Comprehensive SNAP reform benefits all stakeholders, empowering workers, stabilizing families, addressing labor shortages for businesses, and potentially reducing program costs by $30 billion annually.

Benefit cliffs discourage work and trap families in long-term financial struggles. A new policy solution offers a way out.

The Supplemental Nutrition Assistance Program (SNAP) is one of the largest anti-poverty programs in the U.S., providing over 41 million Americans with critical food assistance in 2024. But for many recipients, a system designed to support often ends up trapping—with significant barriers known as benefit cliffs.

These cliffs occur when small increases in income result in recipients suddenly losing their SNAP assistance, leaving them in a worse financial position for working more hours or earning an income boost. For example, a single parent’s modest hourly raise might lead to a benefit cut that completely offsets their increased take-home pay.

The negative ripple effects extend far beyond individuals and households. Benefit cliffs reduce workforce participation and make it harder for plenty of small businesses and industries to find the workers they need to grow and serve customers.

A new proposal for reform, developed with research by Erik Randolph at the Georgia Center for Opportunity in collaboration with Angela Rachidi of the American Enterprise Institute (AEI), offers a way to dismantle SNAP benefit cliffs and restore the program’s original mission—helping families achieve financial independence and stability.

A new SNAP reform report from American Enterprise Institute and Georgia Center for Opportunity shows how improve access to work and reduce costs to taxpayers.

SNAP’s design discourages career growth among recipients

SNAP is meant to help low-income families put food on the table. But the system unintentionally penalizes those who pursue better wages or career opportunities.

For many recipients, earning extra income—not just large raises but even modest increases as one gains skills or works more hours—means abruptly losing SNAP benefits altogether. Instead of slowly tapering down, benefits “fall off a cliff” as income rises.

This financial disincentive creates a dilemma for households relying on SNAP. While accepting additional shifts or applying for a higher-paying position could signify career growth, it may financially set them back without SNAP assistance offsetting basic expenses.

The economic impact is widespread. With fewer prime-age workers, employers encounter labor shortages, and their ability to operate efficiently is compromised. Workforce productivity also declines when workers are stuck in part-time, lower-skilled jobs rather than advancing to higher economic opportunities. The result is a cycle that makes it harder for families to break free from reliance on public assistance programs.

New SNAP reform proposals offer a way forward

Research by AEI and GCO outlines actionable steps to eliminate benefit cliffs while maintaining SNAP costs close to historical levels. These recommendations include changes to critical factors within the program’s structure to allow for a smoother, gradual reduction in benefits as income rises.

Key reforms involve adjusting the following elements of SNAP’s benefit system:

  • Adjust participants’ cost-sharing responsibilities. The proposed plan would reduce the benefit reduction rate from 30% to 18%, making it easier for families to transition off benefits.
  • Cost-sharing should begin as soon as income increases. Right now, deductions delay cost-sharing, which creates benefits cliffs when income limits run out. The new plan is a middle ground, starting benefit reductions earlier but at a lower rate. While it might lower benefits for many families, benefit cliffs are eliminated or reduced.

These structural adjustments effectively close the gap between earned income and benefit loss, removing financial penalties for participants who work more hours or accept higher-paying opportunities.

A win for workers, families, small businesses, and taxpayers

Simplifying and improving SNAP’s benefit structure solves major labor market challenges. For recipients, reforms encourage workforce participation and career advancement, empowering them to climb the economic ladder without fear of a financial setback.

For employers, these changes help restore a steady supply of available workers, addressing hiring difficulties in industries that rely on hourly, shift-based, or entry-level staff. Additionally, SNAP reform creates fiscal balance while allowing the government to save money long term—potentially reducing program expenses by 27% or $30 billion annually.

GCO continues to investigate ways to improve safety-net programs to help families escape poverty, and these recommendations for SNAP are an important piece of those efforts. Employment is one of the most reliable ways to break cycles of poverty, yet benefit cliffs trap too many families in stagnant economic conditions. Eliminating these barriers will strengthen the workforce, stabilize families, and create economic momentum that benefits us all.

Download the full report from American Enterprise Institute and Georgia Center for Opportunity here.

Key Points

  • Mr. Rowe has emerged as a dynamic voice on education, upward economic mobility, family formation, the Success Sequence, and adoption.
  • The family Breakthrough event will focus on the importance of people of all ages knowing their ABCs — Attitude, Behavior, and Choices.
  • The event is on Thursday, August 25, from 10:30am to 12:30pm at Sonesta Gwinnett Place Atlanta in Duluth, Georgia. Lunch is included.

There is a close link between the quality of your relationships and the quality of your work life. To further explore and explain this link, the Georgia Center for Opportunity team is honored to welcome Ian Rowe — senior fellow at the American Enterprise Institute — to our upcoming family Breakthrough event focused on family and relational health.

The event is on Thursday, August 25, from 10:30am to 12:30pm at Sonesta Gwinnett Place Atlanta in Duluth, Georgia. Lunch is included.

 

The family Breakthrough event will focus on the importance of people of all ages knowing their ABCs — Attitude, Behavior, and Choices. Martin Seligman, the father of human flourishing, says that to flourish is to find fulfillment in our lives, to accomplish meaningful and worthwhile tasks, and to connect with others at a deeper level. In essence, to live “the good life.” But “the good life” is impossible if your relationships are broken and you’re living in poverty.

Ian Rowe will address the link for us. Mr. Rowe has emerged as a dynamic voice on education, upward economic mobility, family formation, the Success Sequence, and adoption. The Success Sequence is the basic idea that those who follow a three-step process — graduate from high school, wait until marriage for children, and get a full-time job — are virtually guaranteed to not be in poverty. They also have a strong likelihood of entering the middle class.

Mr. Rowe is also co-founder of Vertex Partnership Academies, a new network of character-based International Baccalaureate high schools opening in the Bronx in 2022; the chairman of the board of Spence-Chapin, a nonprofit adoption services organization; and the co-founder of the National Summer School Initiative.

“When it comes to fighting poverty and creating opportunity, Ian Rowe is one of the most effective and eloquent leaders in the United States,” shares Randy Hicks, GCO’s president and CEO. “His leadership isn’t just based in theory and his expansive knowledge, but in his hands-on experience in leading and serving schools that are transforming lives.”

Randy will guide the discussion with Mr. Rowe at the family Breakthrough event. Topics will include:

  • What is the correlation between broken relationships and poverty?

  • Can you have one without the other?

  • If there were no broken relationships, would poverty exist?

 

Key Points

  • Event is Thursday, August 25 from 10:30am to 12:30pm
  • Sonesta Gwinnett Place Atlanta in Duluth, Georgia
  • Dive into the Attitudes, Behaviors, and Choices (ABCs) of individuals and families

Our upcoming event focused on family and relational health features a line-up of speakers you’ll definitely want to come out to hear.

As a reminder, the family Breakthrough event sponsored by the Georgia Center for Opportunity is on Thursday, August 25, from 10:30am to 12:30pm at Sonesta Gwinnett Place Atlanta in Duluth, Georgia.

At the event, we will do a deep dive into the Attitudes, Behaviors, and Choices (ABCs) of individuals and families and how those relate to relational and, more broadly, community health. We want you there!

Here are our featured speakers:

Kristen Hypolite, COO of Every Woman Works

Kristen is an engineer by trade and utilizes her talents in helping the women of EWW help reengineer who they are.

 

Dr. Natalie Looney, Principal of Summerour Middle School

Natalie has served as head of Summerour Middle School since 2019 but has worked in public education for over 20 years. She has been married for 23 years and has two wonderful children.

 

Michael Doyne, Parent Instructional Coordinator at Lilburn Middle School

Michael has worked as the Parent Instructional Coordinator at Lilburn Middle School for 13 years. He speaks English and Spanish, and he enjoys travel and hanging out with his friends and family.

 

Ian Rowe, Senior Fellow at the American Enterprise Institute

At AIE, Ian focuses on education and upward mobility, family formation, and adoption. Ian is also the co-founder of Vertex Partnership Academies, a new network of character-based International Baccalaureate high schools opening in the Bronx in 2022; the chairman of the board of Spence-Chapin, a nonprofit adoption services organization; and the cofounder of the National Summer School Initiative. He concurrently serves as a senior visiting fellow at the Woodson Center and a writer for the 1776 Unites Campaign.



 

family breakthrough

Transforming broken relationships into flourishing families

Key Points

  • Many people are experiencing broken relationships at home, work, and school.

  • Helping people have healthy relationships will result in nothing less than full community transformation.

  • The event is on Thursday, August 25, from 10:30am to 12:30pm at Sonesta Gwinnett Place Atlanta in Duluth, Georgia.

Family makes us stronger

The world is filled with negative headlines right now. These headlines reflect the real pain we’re all experiencing in our communities. Today, more than ever, we are experiencing broken relationships at home, work, and school.

In dating relationships, Pew Research tells us that nearly half of U.S. adults say dating has gotten harder for most people in the last 10 years. As for relationships at work, Gallup finds that 60% of people are emotionally detached at work and 19% are miserable. Meanwhile, the COVID-19 pandemic has contributed to increased rates of divorce.

We know that a key way to restore community health is by fostering healthy relationships. These relationships are the bedrock of our culture. When they suffer, we all suffer. Helping people have healthy relationships will result in nothing less than full community transformation.

That’s the theme of an upcoming Breakthrough event focused on family and relational health sponsored by the Georgia Center for Opportunity. The event is on Thursday, August 25, from 10:30am to 12:30pm at Sonesta Gwinnett Place Atlanta in Duluth, Georgia.

At the event, we will do a deep dive into the Attitudes, Behaviors, and Choices (ABCs)  of individuals and families and how those relate to relational and, more broadly, community health. You don’t want to miss it!

 

Register Now

Speakers at the event include:

  • Kristen Hypolite, COO of Every Woman Works
  • Dr. Natalie Looney, Principal of Summerour Middle School
  • Michael Doyne, Parent Instructional Coordinator at Lilburn Middle School

  • Ian Rowe, Senior Fellow at the American Enterprise Institute

Family makes us stronger

Each of us has within us the option of having the right attitude will drive our behavior which allows us to make better choices. When you leave the session, you’ll have a deeper understanding of what family formation means and the reason it is important.

We are inviting everyone to attend, whether you represent a school, a church, a government agency, institution of local government, or nonprofit, we want you at this event.

 

Is there a solution to poverty? That’s the question GCO president and CEO Randy Hicks discussed with AEI president Robert Doar as a keynote at Breakthrough 2019.

One powerful step forward in the anti-poverty fight is the Success Sequence: Helping as many people as possible attach to employment, stable family lives, and education. And solutions come locally.

“We don’t really succeed in helping people move up unless we have a really great and strong civil society and faith-based institutions helping people on a one-to-one basis,” Robert Doar shared. “Government can write a check. Government can fund a program. But it can’t help a person get a job or help a child learn to read. That happens at a local level in an individual experience.”

On Wednesday, September 11, nearly 200 community leaders, nonprofit practitioners, business people, and concerned citizens gathered at Mercedes-Benz Stadium in downtown Atlanta for one unifying purpose: To find solutions that restore dignity and hope to the most vulnerable in our society.

Tim Carney Speaking at Breakthrough 2019Renewing civil society

In a particular highlight, American Enterprise Institute President Robert Doar and best-selling author Tim Carney discussed how to reverse the breakdown of civil society and community in modern America. Attendees were also treated to insights from on the key question of how to measure nonprofit effectiveness from Heather Reynolds, managing director of the Wilson Sheehan Lab for Economic Opportunities at Notre Dame. 

 

Employment

We also heard from community leaders working hard on the ground level to help as many Georgians as possible achieve the Success Sequence.

Employers such as Southwire and its 12 for Life apprenticeship program are reaching thousands of at-risk youth. By 2019, the program has graduated over 2,900 students and had an immense impact on Carroll County, Georgia, helping to increase the high-school graduation rate from around 60 percent to in the 90 percent range.

We also heard the heartwarming story of Michael Jones and Thrive Farmers. Jones founded the for-profit business to not only provide top quality coffees and teas, but to ensure the farmers who grow these crops are fairly treated and compensated.

It’s challenging to adequately address employment without talking incarceration and prisoner reentry, so we also heard from Doug Ammar of the Georgia Justice Project on smoothing pathways to careers for ex-offenders.

 

Education and family

Attendees heard key ideas on how to strengthen the first step of the Success Sequence—get a good education—from leaders at organizations and schools like Youth Entrepreneurs, the Path Project, and Bright Futures Academy.

The Education panel at Breakthrough 2019

Rounding out our time together, we were inspired by change-makers closer to home—leaders at FaithBridge Foster Care, Connections Homes, and Foster Care Alliance who are committed to the goal of finding a loving home for every foster child.

 

Breakthrough Going Forward

There was a lot of great conversations and we will be posting full session videos in the near future.  Stay tuned and be sure to sign up for our newsletter to get updates as they become available.

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