The cost of Christmas is up, especially for the poor
Key Points
- The blog underscores the significant impact of inflation on Christmas expenses, encompassing gifts, meals, and travel, affecting Americans, particularly those from lower economic classes, hindering their enjoyment of the holiday’s relational aspects.
- Emphasizing a recent inflation surge due to pandemic-related factors, the post characterizes it as an “inflation tax” disproportionately affecting the poorest Americans, creating challenges in accessing opportunities crucial for a meaningful life.
- Supported by statistical evidence, the blog reveals the financial hardships caused by inflation, with the average American household spending $11,434 more annually since January 2021, particularly impacting the poor who face significant debt obstacles.
This year, inflation is threatening to put a dent in Christmas festivities. The cost of gifts, meals, and trips to see family and friends have gone up, to name a few common items. And Americans are noticing.
The pinch is particularly painful for those from the lower classes. Putting aside the greater cost of material items, a more expensive holiday means that those who are struggling will have a more challenging time enjoying the relational aspects of the holiday, including being with family while celebrating treasured traditions and connecting around meals.
What’s clear from these data points is that America’s recent burst of high inflation—which soared to a 40-year high in the aftermath of pandemic-related shutdowns, supply chain disruptions, and government stimulus overspending—has driven up the cost of goods and services and inflicted an “inflation tax” that disproportionately hits the poorest Americans the hardest.
At the Georgia Center for Opportunity, our mission is built around promoting human flourishing—especially for those on the margins. The high cost of Christmas this year matters because it reflects the reality that high inflation reduces people’s ability to access the opportunities that shape a meaningful life.
By the numbers: Inflation’s effect on household budgets
Just how bad is it this year? Nationally, a recent report found that the average American household now spends $11,434 more annually to maintain the same standard of living they enjoyed in January 2021. Worse, they’re using credit cards to finance everyday purchases—running up debt and leaving very little extra for the holidays.
For the poor, debt can become an insurmountable obstacle to moving up the economic ladder. Low-income households spend around 26% of their income each month on debt, compared to around 4% for wealthy households (even though wealthy households carry far more debt on average).
On a personal level, this decreased purchasing power means that more families teetering on the economic edge are struggling to put food on the table during the normal year—let alone for special meals around the holidays. A recent survey found that 50% of Americans say Santa will be less generous this Christmas due to inflation—and that one in three won’t be getting presents this year.
Even for those who plan to spend money this holiday season, 28% say it will be less than last year. And nearly 20% will apply for new credit cards to finance their purchases—despite the fact that nearly 25% still carry holiday debt from last year.
So how expensive are traditional items that Americans associate with the holidays in 2023? PNC Bank’s Christmas Price Index (CPI) shows the overall cost for Christmas festivities has gone up nearly 20% since 2021. For example, Christmas breakfast classics like bacon and eggs are up 24% and 41%, respectively, since 2021, while Christmas dinner pork chops are up 20%.
Gas prices are up 55% over the same time period, making transportation to and from work even more difficult for the poor. Meanwhile, the price to buy a used car has jumped by 22%.
Even home energy costs have risen so much that some families must decide between heating their homes and buying presents. Since September 2021, the cost to heat homes and keep lights on has risen 20% for electricity and 18% for gas.
It is a complex problem caused by a myriad of systems and choices but the implications are substantial. Inflation is having a catastrophic impact on those living in poverty. We discuss what is causing it and what we must do to address it.
It is a complex problem caused by a myriad of systems and choices but the implications are substantial. Inflation is having a catastrophic impact on those living in poverty. We discuss what is causing it and what we must do to address it.
Finding joy in the season
A recent Financial Times–Michigan Ross poll found that 82% of Americans say that price increases are their biggest source of financial stress. So even as the jobless rate improves and inflation cools, many consumers simply aren’t feeling it. And this translates into pessimism about the economy as we move into the 2023 holiday shopping season.
It doesn’t have to be that way. During the holiday season, the GCO message of giving hope and opportunity to those who most need it couldn’t be more needed. It’s painful to realize how much many of our neighbors are struggling with the high cost of inflation. But it’s a great invitation for communities to come together and offer support in ways the government can’t.
We can make the biggest difference by starting small and close to home.