RHCK Partner Marketing Toolkit
Everything you need to promote your RHCK workshop, from customizable flyers and emails to social media language, website templates, photos, and more.
A Toolkit Built for RHCK Community Partners
You know the families in your community and the best ways to reach them. This toolkit gives you a variety of resources to make promoting your RHCK workshop easier.
Customize flyers, emails, social posts, webpages, and other materials with your organization’s workshop details. You’ll also find RHCK photos, participant testimonials, program information, and brand guidance to help your marketing materials connect clearly and effectively with parents.
Find the Resource You Need
Program Basics
Get Familiar with RHCK
Everything you need to talk about RHCK accurately and consistently.
RHCK Program Brief
Get a quick overview of RHCK, what parents gain from participating, and key program outcomes.
Resource coming soon.
RHCK Brand Guidelines
Reference approved messaging, visual guidelines, imagery, and other brand standards to keep your RHCK marketing clear, compelling, and recognizable.
View Brand GuidelinesRHCK Photo Collection
Find authentic photos from RHCK workshops to use in your website, email, print, and social media promotions.
Browse PhotosLaunching a Workshop Soon? Start Here.
If you’re getting ready to promote your first RHCK workshop or are short on time, these four resources will cover the basics.
Website
Build Your Workshop Webpage
Give parents and caregivers one simple place to learn more and register.
Landing Page Template
Ready-to-customize copy and recommended sections for your workshop page.
View TemplateLanding Page Customization Guide
Tips for adapting the template to your workshop and community.
Download the GuidePublication Checklist
Before you hit publish, use this checklist to make sure families have all the information they need.
Get the ChecklistFlyers
Promote Your Workshop in Your Community
Workshop Flyer: English and Spanish Templates
To customize, simply make a copy of the template and add your workshop dates, location, and details.
Access the TemplateRack Card
A simple take-home resource you can distribute at your organization, events, schools, churches, and community gathering places.
Download Rack CardEmail and Messaging
Reach Families by Email and Text
Choose from sample emails, text messages, and short promotional copy. Customize the highlighted details for your organization and workshop, then send.
Short Marketing Language
Short descriptions and promotional language for flyers, newsletters, websites, emails, and graphics.
Welcome Email Series
Use these emails to introduce families to RHCK and encourage them to participate.
Promotional Text Messages
Short, mobile-friendly messages for reaching parents directly.
Workshop Announcement Email
Customize this template to announce a new RHCK workshop to families in your community.
Registration Confirmation Email
Help registered participants know what to expect and what comes next.
Social Media
Spread the Word on Social Media
Use these social media templates as starting points to reach families where they’re already spending time online.
Sample Social Media Posts
Get sample copy for Facebook, Instagram, and LinkedIn posts that you can personalize to your workshop and adapt for additional social media channels.
Download Sample PostsSample RHCK Reel
See an example of a short video that introduces RHCK and encourages parents to learn more. Copy this file to create and post a version tailored to your workshop.
See Sample ReelSocial Media Reel Templates
Create your own short videos using starter templates designed for RHCK partners.
Access the Reel TemplatesTestimonials
Let Parents Hear from Other Parents
Often the best way to introduce RHCK is to let parents share the experience in their own words. Use these participant testimonials to spotlight parents’ voices in your emails, webpages, social posts, and other promotional materials.
“This class really encouraged us to be a part of the community. Being a parent and being at home can sometimes be very isolating, but reaching out is a more effective way to become better parents.”- Kevin and Annie
“This workshop doesn’t just teach parenting tips, it transforms the way you connect with your kids. It’s one of the most encouraging experiences I’ve had.”- Anonymous
Need More Support? Get in Touch with Our Team.
The GCO team is here to help you use these resources effectively and reach as many families as possible. If you have questions or feedback about this toolkit, please contact us.
